diff --git a/models/loyalty_program.py b/models/loyalty_program.py
index bbc03ef..22fb8c9 100644
--- a/models/loyalty_program.py
+++ b/models/loyalty_program.py
@@ -50,6 +50,12 @@ class LoyaltyProgram(models.Model):
         if len(vals) == 1 and 'state' in vals:
             return super().write(vals)
 
+        # Skip reset logic if Odoo is installing/upgrading modules or explicitly bypassed
+        if (self.env.context.get('install_mode') 
+            or self.env.context.get('module')
+            or self.env.context.get('no_marketing_reset')):
+            return super().write(vals)
+
         # For modifications, check if they are in pending/approved state
         programs_to_reset = self.filtered(lambda p: p.state in ['pending', 'approved'])
         if programs_to_reset: